Fight the BS

of 100-page strategy decks that don’t lead to one good idea

Fight the BS

of creative that communicates but doesn’t captivate

Fight the BS

of creative that captivates but doesn’t communicate

Fight the BS

of juniors doing your most important work

Fight the BS

of trying to say everything rather than just one great thing

Fight the BS

of using buzzwords not better words

Fight the BS

of disappearing pitch teams

Fight the BS

of pointless PowerPoints (i.e. PowerPoints)

Fight the BS

of brainstorm sessions that make people feel better but don’t make the work better

Fight the BS.